Description
Digital marketing is essential to learn for all kind of businesses. The advertising and digital industry has evolved over the years, making reach to customers easy, cheap, measurable and highly competitive. Understanding social media, its nuances, understanding the way advertising works online, is extremely important. This course gives you practical examples with the latest trends and ongoing techniques being used for digital marketing.
Start this course with no previous knowledge or a bit of flair of digital marketing in you and turn into an expert solution giver.
Preview this course
What you'll learn
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What is digital marketing,
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How to plan marketing,
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What is marketing budget and how to plan the same
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Various aspects of digital marketing like SEO, SMM,
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Practical examples of how to place ads and to what are the top brands doing to make their digital marketing right.
Base Module
- Lecture1.1 Content Strategy
Digital marketing is essential to learn for all kind of businesses. The
advertising and digital industry has evolved over the years, making reach to
customers easy, cheap, measureable and highly competitive. Understanding
social media, its nuances, understanding the way advertising works online, is
extremely important. This course gives you practical examples with the latest
trends and ongoing techniques being used for digital marketing.
Start this course with no previous knowledge or a bit of flair of digital
marketing in you and turn into an expert solution giver.
- Lecture1.2 Target Audience
College university students, beginner to advanced level digital marketing
enthusiasts, Those who wants to learn the latest in digital marketing and how
to overcome competition.
- Lecture1.3 Macro and Micro Content
1. Content created by micromax
2. Content created for digital media
3. Content created for a short term viewing by the audience
4. Content created by microparticles.
- Lecture1.4 Importance of Digital Marketing
1. Maximum users are available on social media platforms and it is easy to
reach a wide audience with even a small budget.
2. Digital media marketing helps in saving environment
3. Digital Media marketing helps in growth of social media platform
companies
4. Digital media marketing is important to keep audience hooked to the
facebook and instagram.
Base Module 2
- Lecture 1.5 what is SEO
1. Search Engine Optimization
2. Search Enamel Optimization
3. Signal Engine Optimization
4. Search Engine Organisation
- Lecture1.6 what is SMM
1. Social Multi Marketing is act of creating advertisement at different places.
2. Single Media Marketing is the action of creating one ad for all social media
platforms
3. Social Media Marketing is the action of creating content to promote your
business and products on various social media platforms
4. Service Media Marketing is providing service to media companies.
- Lecture 1.7 How to write a Marketing Plan
N/A
- Lecture 1.8 Digital Footprints
THINKHALL
Trainer
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The real life examples
Latest techniques and trends
Detailed examples
Definition of jargons
College university students
Beginner to advanced level digital marketing enthusiasts
Those who wants to learn the latest in digital marketing and how to overcome competition.